Paid Search Engine Marketing (SEM/PPC)
Higher Quality Leads. More Conversions. Better ROI.
At Jade Orchard, our SEM/PPC strategies are tailored to position your brand at the forefront of your customer’s search experiences. Our approach combines market insight with ongoing optimization, ensuring your campaigns stay ahead of industry trends and performance benchmarks. Oftentimes, we will use your SEM/PPC results to inform our SEO strategy. This ensures that you rank for what your customers are actually typing into the search engines.
Google AdWords Certified Partner
We have experts on our team that only focus on paid advertising. We are a Google AdWords Certified Partner, and if there were certifications for the other paid channels, you bet we’d be a certified partner for them as well.
We won’t spend your company’s hard-earned money if we’ve identified problematic areas in your sales funnel that need to be addressed first. We’re far more interested in getting you results than maximizing your ad spend. This approach has enabled us to develop strong partnerships with our clients over the years.
When our incentives are aligned, we can build a better future and a more successful business together.
We manage $1M+ client ad spend annually*
* Based on Jade Orchard 2015 numbers
Search Engine Marketing (SEM) Services
Google AdWords
We started building AdWords campaigns for clients when Google first introduced the platform in 2000, and have been a Google-certified professional partner ever since they started offering a certification program four years later.
We have relationships with VPs at Google and truly understand how to tailor campaigns to get you the best ROI possible. We never use automated bidding and management tools, as the savings in man-hours are dramatically overshadowed by their increased ad spend. Don’t waste your time or advertising dollars paying amateurs or agencies that only scratch the surface of understanding how to build and manage efficient ad campaigns.
Everything Else
Every business has a unique customer demographic, and it pays to play where your customers are.
If you need to build brand awareness—and have the resources to spend extravagantly—we can incorporate placements on large and boutique display ad networks. Though, we feel it important to note these are generally not profitable channels to pursue outside of building or maintaining a national brand awareness reputation.
We can help you with building and managing paid campaigns in whatever other channels make good business sense for your company, including Microsoft‘s ad platform, pay-per-lead vendors, affiliate partners and networks, direct placement on relevant industry properties, and advertising opportunities unique to your business.
