National Holistic Institute
How the largest Massage School in California used SEO and SEM to double the number of weekly student leads
Case Study: Marketing For Schools
In 2009, we were contacted by the National Holistic Institute (NHI), the largest massage therapy school in California – currently with nine campuses across the state. At that time, NHI came to us via a referral from an existing client requesting to help their school achieve the #1 organic listing on Google in all of California for the keyword ‘massage school’.
We took on their project, celebrated in many successes, and today we are honored to be an integral partner in defining their core business operations and strategy.
Technique #5: Paid Advertising
Pleased with our work, NHI selected us to manage their Google AdWords Pay-Per-Click campaigns that had been previously managed by another agency. We’ve generated results and are now their main advertising agency for all things digital including: Facebook, LinkedIn, etc.
As a Google AdWords Partner, we took the opportunity to rebuild their entire AdWords campaign. Two months later, their cost per click decreased by 26%, with an increase in conversions by 20%.
Despite the well noted yearly inflation (5-8%) of costs for advertising on Google since inception in 2006, NHI continues to pay a lower cost per conversion, with increased conversions, than when they did when we took over for the previous agency back in 2009.