EMI Specialty Papers is a leader in the specialty paper industry and is a real-life "Dunder Mifflin" from the TV show “The Office.” For 8+ years, we have been their digital marketing and creative partner.

Our relationship began with a complete overhaul of their website, which we built and designed. They also needed a content upgrade which we provided through article writing, updated product descriptions, and better SEO practices throughout. Our goal was to help the world understand EMI’s offerings—-specialty paper.

To further improve their online presence, they needed lots of photos. They needed photos for social media, yelp, google, their website, and more. Our creatives provided product photography, where we captured the unique qualities of each paper type so customers could visualize their potential applications.

Our efforts were rewarded. EMI Specialty Papers grew into new markets and later launched a dedicated business focused on lab filtration paper.

We’re excited to see where we can take this paper company.