[cs_content][cs_section bg_image=”https://jadeorchard.com/wp-content/uploads/2016/09/bg_forrest_overhead.jpg” bg_color=”hsl(66, 49%, 30%)” parallax=”false” class=”bg–rotate-clockwise3deg bg–dark” style=”margin: -2.5rem 0px 0px;padding: 2.5rem 0px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 8vh auto 10vh;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 40px 0px 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false”]Sites For Law Firms[/x_custom_headline][x_custom_headline level=”h2″ looks_like=”h1″ accent=”false” style=”margin-top: 0px;”]How a legal SAAS startup achieves a 41:1 LTV to CAC ratio in a competitive industry.[/x_custom_headline][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#ffffff” parallax=”false” style=”margin: 0px;padding: 7vh 0px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;max-width:900px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false”]Case Study: Marketing for a Legal Startup Service Provider[/x_custom_headline][cs_text]
Founded in 2010, SFLF provides tools for attorneys and law firms to easily build superior websites with comprehensive SEO marketing built into their product. The company was born of a conversation between Jade Orchard’s co-founders and some outside colleagues. Jade Orchard was then hired to provide guidance around core product strategy to the startup, assemble a mountain of SEO-optimized content for their offering, as well as handling digital marketing campaigns for Sites for Law Firms itself.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#ffffff” parallax=”false” style=”margin: 0px;padding: 1vh 0px 5vh;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 93%);”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 2vh 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_feature_box title=”The Problem” title_color=”” text_color=”” graphic=”icon” graphic_size=”125px” graphic_shape=”square” graphic_color=”hsl(12, 54%, 49%)” graphic_bg_color=”” align_h=”center” align_v=”top” side_graphic_spacing=”0″ max_width=”none” graphic_icon=”thumbs-o-down”]As a lean startup, SFLF lacked internal marketing and content teams. They had a fixed marketing budget and needed to maximize return in a very competitive industry. They also needed help generating reams of data and content to be used by the automated tools they were building for attorneys.[/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_feature_box title=”The Results” title_color=”” text_color=”” graphic=”icon” graphic_size=”125px” graphic_shape=”square” graphic_color=”hsl(71, 54%, 49%)” graphic_bg_color=”” align_h=”center” align_v=”top” side_graphic_spacing=”0″ max_width=”none” graphic_icon=”thumbs-o-up”]Today SFLF is ranked on the first page of Google for 26 of their most valuable keywords and they achieved a $96 CPA on Google, Bing and Yahoo paid advertising networks. Using the assets built by Jade Orchard, their automated service can instantly generate an SEO-optimized website with specific, relevant content for almost any attorney or law from in the US. Their customers using this service routinely achieve first-page SEO results themselves. [/x_feature_box][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 2vh 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false”]The Solution[/x_custom_headline][cs_text style=”margin-bottom: 4vh;”]For Sites for Law Firms’ own product, we managed a project to systematically research keyword data and populate a database with unique, SEO-optimized content. This included researching and collating keyword data for 594 separate areas of law, and then managing a team of external content-writers and internal copy-editors who collectively penned ~680,000 words of unique content—more than comprise War and Peace.
Through discovery, interviews, competitive research and strategy sessions, we offered guidance for achieving optimal cross-channel campaigns by balancing resources committed to both SEO and SEM. With the company’s approval, we then proceeded to perform the necessary work to market Sites for Law Firms’ service to attorneys.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 97%)” parallax=”false” style=”margin: 0px;padding: 5vh 0px 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 89%);”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” class=”cs-ta-center”]A Selection of Strategies We Administered[/x_custom_headline][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Technique #1: Consulting, Strategy and Competitive Research[/x_custom_headline][cs_text style=”margin-bottom: 4vh;”]
We place such an emphasis on strategies unique to every client. This is possible through the research we do.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 5vh;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false”]Comprehensive Target Demographic Research[/x_custom_headline][cs_text]We committed ourselves to understanding SFLF’s business objectives and formulated a series of recommendations reports that would help them achieve their business goals. Our research included comprehensive competitor keyword ranking analysis, secret shopping and focus groups.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-center” style=”padding: 0px;max-width: 430px;”][x_image type=”none” src=”https://jadeorchard.com/wp-content/uploads/2016/10/data_personalization.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”width: 100%;max-width:312px;”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 97%)” parallax=”false” style=”margin: 0px;padding: 5vh 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 89%);”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 0px 30px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Technique #2: Keyword Research[/x_custom_headline][cs_text]
Certain keywords yield the highest return in every industry. With budget in mind, these need to be identified quickly and accurately.>[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-center” style=”padding: 0px;”][x_image type=”none” src=”https://jadeorchard.com/wp-content/uploads/2016/10/data_analytics.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”width: 100%;max-width:312px;”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-left” style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false”]Prioritized the Keywords that Matter the Most[/x_custom_headline][cs_text class=”cs-ta-left”]Through research and analysis, we identified 116 keywords that accounted for qualified leads. By measuring conversion rates and absolute search volumes, we identified and prioritized the top keywords to focus our efforts on. We were able to achieve first page Google results for their top 28 keywords with a relatively small budget.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 97%)” parallax=”false” style=”margin: 0px;padding: 5vh 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 89%);”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 2vh;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Technique #3: Optimize for Search Engines[/x_custom_headline][cs_text]
You need to be in favor with Google and the other search engines. We make that possible.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false”]Improved Search Visibility[/x_custom_headline][cs_text]We dramatically improved SFLF’s backlink profile, optimized on-page and technical SEO attributes, and generated a consistent volume of supporting off-page content each month.
[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][x_image type=”none” src=”https://jadeorchard.com/wp-content/uploads/2016/10/SFLF-Case-Study.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”border: solid .5px #d6d6d6;”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 97%)” parallax=”false” style=”margin: 0px;padding: 5vh 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 89%);”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 2vh;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Technique #4: Content Marketing & Social Media[/x_custom_headline][cs_text]
Create SEO-friendly content that your readers want, can take action on, and provides clarity to a challenging issue.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 6% 0px 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://jadeorchard.com/wp-content/uploads/2016/10/Screen-Shot-2016-10-14-at-8.55.56-AM.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”border: solid .5px #d6d6d6;”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false”]Created Content that Solved Real Issues[/x_custom_headline][cs_text]We identified the top digital marketing pain points experienced by attorneys and created a series of articles, blog posts and Social Media posts aimed at providing solutions to these problems. Each series of content was optimized with their top SEO keywords and presented Sites For Law Firms as a solution to the potential client’s problem.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 97%)” parallax=”false” style=”margin: 0px;padding: 5vh 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 2vh;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Technique #5: Paid Advertising[/x_custom_headline][cs_text]
We carefully prune and adjust all paid campaigns allowing the most effective keywords or audiences to rise to the top.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false”]ROI-Driven Search Marketing[/x_custom_headline][cs_text]Utilizing sophisticated paid advertising research tools, along with data from the SFLF paid advertising campaigns, we were able to identify the most cost effective keyword opportunities that our competitors had missed. Using this approach, the SFLF paid search advertising campaigns achieved a 9.2% conversion rate, the highest conversion rates we’ve ever achieved for a client.
[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][x_image type=”none” src=”https://jadeorchard.com/wp-content/uploads/2016/10/law-firm-adwords.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section bg_image=”https://jadeorchard.com/wp-content/uploads/2016/10/bg_suculents.jpg” bg_color=”hsl(66, 49%, 30%)” parallax=”false” class=”cs-ta-center bg–dark bg–rotate-clockwise3deg” style=”margin: 0px 0px -2.5rem;padding: 0px 0px 2.5rem;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto 10px;padding: 8vh 0px 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px 0px 0px 40px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” style=”color: hsla(0, 56%, 37%, 0);color: white;”]How Can We Help You[/x_custom_headline][cs_text]Fill out the form below and let’s see how we can turn site visitors into paying customers[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 8vh;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-center” style=”padding: 0px;”][x_blockquote cite=”” type=”left” style=”max-width: 400px;margin-left: auto;margin-right: auto;”]”We help startups ramp up growth through lean and efficient lead gen & customer acquisition.”[/x_blockquote][x_feature_box title=”Jason Seidler” title_color=”” text_color=”” graphic=”image” graphic_size=”150px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#2ecc71″ align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_border=”border-width: 1px 1px 1px 1px; border-style: solid; border-color: ;” graphic_image=”https://jadeorchard.com/wp-content/uploads/2016/01/36d5443.jpg” style=”max-width: 400px;”]CEO AND Co-Founder – Jade Orchard[/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][gravityform id=”1″ title=”false” description=”false” ajax=”true” tabindex=”1″][/cs_column][/cs_row][/cs_section][/cs_content]