Sites For Law Firms
How a legal SAAS startup achieves a 41:1 LTV to CAC ratio in a competitive industry.
Case Study: Marketing for a Legal Startup Service Provider
Founded in 2010, SFLF provides tools for attorneys and law firms to easily build superior websites with comprehensive SEO marketing built into their product. The company was born of a conversation between Jade Orchard’s co-founders and some outside colleagues. Jade Orchard was then hired to provide guidance around core product strategy to the startup, assemble a mountain of SEO-optimized content for their offering, as well as handling digital marketing campaigns for Sites for Law Firms itself.
Technique #5: Paid Advertising
We carefully prune and adjust all paid campaigns allowing the most effective keywords or audiences to rise to the top.
ROI-Driven Search Marketing
Utilizing sophisticated paid advertising research tools, along with data from the SFLF paid advertising campaigns, we were able to identify the most cost effective keyword opportunities that our competitors had missed. Using this approach, the SFLF paid search advertising campaigns achieved a 9.2% conversion rate, the highest conversion rates we’ve ever achieved for a client.